Nowadays, employees must constantly re-affirm their long term value in return for opportunities, resources and rewards. Employers must do the same towards the employees. The social deal between the employer and employee is called the “employer value proposition” and organizations want to provide the most attractive deal to the talent market in their sector, country, etc.
It starts by being explicit about what makes you attractive and different as an employer and how you align your external brand and internal ways of working with the brand needed to realise the organisation’s strategic and operational business objectives.
Understand how to become clear about the deal you have with your current and future employees, how employee onboarding, development, deployment and retention is done and can be improved in order to become the most attractive employer in the recruitment market.