An organisation can have perfectly fluent Talent processes established, yet it needs an amount of Employer Branding & Employee Engagement to fully enable these processes.
Good Employer branding ensures that you attract motivated Candidates to help you achieve Corporate Goals.
Engaged Employees who are strongly committed to their job, speed up the organisation’s adaptiveness in this fast changing world.
Moreover, committed Employees are unlikely to leave your organization, thus ensuring the continuity of your business.
Emeritis has developed a pragmatic approach to establish an excellent Employer Branding & to maximize Employee engagement. Tailored to your organisation’s needs & on different levels:
Audit & analysis of:
Your Corporate goals : what is the (desired) market position of the organization? How do the organizational goals impact the need of attracting talent? (analyse organizational goals & derive required talent to reach these)
Your Employee Value Proposition : insights on the way you attract the needed talent and how this is aligned with your organisation’s attractiveness compared to your competitor’s. (channel effectiveness, branding, networks)
Your Internal Employer Perception : what are the elements & differentiating values according to your Employees and Contractors? (internal focus groups, management interviews, surveys)
Examples: Mystery Career shopping
Once the current situation is clear, Emeritis can guide you to define -or refine- your Employee Value Proposition in order to attract the needed talent in the ‘right’ way.
The EVP-strategy also includes the elements & approach to establish a reliable, sustainable Employer branding both for future Candidates as for current Employees.
This approach is translated into:
an action plan to achieve these EVP-goals, and initiatives to leverage Employee Engagement.
a communication plan & brand activation strategy to market your EVP, both internally and externally
Examples: Career site content, social media strategy
Launch the Engagement activities to establish and capitalize the desired Employee Value Proposition, both for future talent and the current workforce. Market the Employer Brand, supported by creative communication concepts and innovative Technology that allows you to reap the benefits of modern Digital Marketing.
Monitor & measure the progression of the changes, through Recruiting Analytics, Pulse Surveys and other mechanisms that allow adjustment of the Employer Branding & Engagement Strategy.